The Internet of Things: A New Path to European Prosperity.Every euro spent on IoT solutions could produce up to €12 in productivity gains, purchasing power, and time savings.

A.T. Kearney's third annual edition of its Europe’s High-Tech Industry studyfinds that within the next 10 years the EU28 market for Internet of Things (IoT) solutions will be worth €80 billion and its potential value for the economy could reach nearly €1 trillion, that to say 7% of EU’s GDP. Thus every euro spent on IoT solutions could produce up to €12 in productivity gains, purchasing power, and time savings.


The Internet of Things and European Competitiveness The Internet of Things. It is a phrase that is equally applied to our using a cell phone to control a home’s temperature from hundreds of miles away, or an airline’s using sensors on its fleet’s engines to save money in fuel consumption. Even more profound, for Europe and its 28 member countries (EU28), IoT means the opportunity to unlock 7 percentage points of GDP growth by 2025 through productivity improvement and value redistributed to end customers. A.T. Kearney recently conducted unique, in-depth research and analysis of IoT to more thoroughly understand the value it offers the EU28 and the ways that member countries can best address the hurdles that will keep them from realizing its fullest benefits (see sidebar: About A.T. Kearney’s Analysis of IoT in the EU28). Our overarching finding: Within the next 10 years the market for IoT solutions will be worth €80 billion, and its potential value for the EU28 economy could reach nearly €1 trillion (see figure 1).

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Source: ATKearney