By the year 2020 there will be 250 million connected cars on the
world’s roads, with over 25 billion Internet of Things (IoT) devices
globally, according to the research firm Gartner.
And in many ways it will be the connected car – and, ultimately, the
self-driving (or autonomous) car – that will drive the rapid growth of
the IoT over the next decade and beyond.
While it can be difficult to foresee how new IoT smart devices,
applications and infrastructure might impact on our lives in five or 10
years’ time, it’s relatively easy to imagine our smart automotive
future.
The connected car is already a reality for millions of drivers, with today’s 4G networks powering navigation devices, traffic alerts and
streaming terabytes of video and music to in-vehicle entertainment
systems.
In addition to improved navigation and driver-assist features, new
in-car gaming and streaming technologies will soon offer passengers
their own unique interactive entertainment systems, streaming music,
movies and connected, multiplayer games, apps and web content.
A recent IDC study predicts the global annual data volume will reach
44 zettabytes (44 billion terabytes) by 2020, with connected in-car
services and entertainment streams a major contributor to this growth.
A digital revolution in car entertainment
We are genuinely on the verge of a digital revolution that, as Gordon
Wagener, Head of Design at Daimler AG, recently noted will: “change the
car more in the next couple of years than ever today’s 4G networks powering navigation devices, traffic alerts and
streaming terabytes of video and music to in-vehicle entertainment
systems.
In addition to improved navigation and driver-assist features, new
in-car gaming and streaming technologies will soon offer passengers
their own unique interactive entertainment systems, streaming music,
movies and connected, multiplayer games, apps and web content.
A recent IDC study predicts the global annual data volume will reach
44 zettabytes (44 billion terabytes) by 2020, with connected in-car
services and entertainment streams a major contributor to this growth.
A digital revolution in car entertainment
We are genuinely on the verge of a digital revolution that, as Gordon
Wagener, Head of Design at Daimler AG, recently noted will: “change the
car more in the next couple of years than ever before. In the future, the way you will be watching movies in the car is a much more immersive experience.
"You will be watching 360-degree movies, your car is perfect for that, as it will be a room on its own.”
Imagine, for example, that in December 2019 you are setting off on a
long drive from London to Inverness, for a family Christmas break to see
the in-laws.
Your partner in the passenger seat might don his or her headset and enjoy the latest award winning movie, whilst the kids keep themselves entertained with
the latest multiplayer gaming streams in the back - IoT’s promise of
ubiquitous connectivity is perhaps nowhere more appealing than it is to
bored children and irate passengers on lengthy car journeys.
Our on-the-road media consumption habits are set to change
drastically over the next five years, as we see new partnerships between
content creators and automotive technology businesses.
Spotify, for example, has recently hired an automotive strategic
partnership manager in Detroit: a weathervane of where the music
industry sees the connected car of the future heading.
After all, if the latest forecasts coming out of
Juniper Research are anything to go by, data intensive services such as internet radio, music streaming applications and information services will generate arund 6,000 petabytes per annum by 2021.
That equates to an astounding 300 billion hours of music streaming a year.
Autonomous cars: IoT icons driving network growth
The autonomous car, typified by Google’s Self-Driving Project, has
become something of an IoT icon due to the many mainstream consumer
technology and news sites that use the image of Google’s quirky
self-driving bubble car to illustrate any IoT news or 'connected future'
features.
All great publicity, for sure, but the reality is also that one in
five cars worldwide will have a digital imprint by 2020, with Gartner
predicting that connected car production will break 60 million new
vehicle shipments per annum by 2020.
Currently, most in-car connectivity is still tethered to a
smartphone, though next year will see an important turning point, with
the number of ‘embedded’ systems from car manufacturers finally
overtaking tethered models.
And by the year 2020, Gartner expects to see 43 million embedded
connected car models rolling off the production lines, compared with 18
million tethered vehicles.
With those figures in mind, if you also consider that the current
batch of autonomous cars in testing (at technology and car companies
such as Google, Apple, Uber, Volvo and Ford) produce up to two gigabytes
of data per second to safely navigate the smart city and road network,
the challenge to the overall networking infrastructure becomes even
clearer.
Smart cities and governments have to embrace the New IP to ensure the networks they have in place are fast, agile and scalable.
The New IP offers an automated, dynamic range of network capabilities
based on software and virtualisation, hence it is fundamental to
delivering on the IoT promise for the millions of drivers of connected
cars in the near future.
Drivers of connected cars will require fast, automated and open
networks to ensure the digital revolution of the connected car is smart,
safe and fun for all.
To meet this requirement it’s imperative that network operators, car
manufacturers, technology companies and content providers establish new
collaborative partnerships, developing open, flexible, networks and
cloud solutions to support the automotive future.